Dear Reader,
Sounds like something
straight out of a sci-fi movie, I know, but what if I told you
it has nothing to do with science fiction and everything to do
with reality? Your reality? That it is affecting you and every
single thing you do...right now?
If I were you, I'd
probably feel a bit uncomfortable right now, maybe a
little weirded out even, because in my experience people tend to
fear what they do not know or understand.
You can relax though,
because the "it" mentioned above isn't some scare tactic
warning about an alien creature headed our way, out to take over
the universe or anything like that.
The thing inside you has
nothing to do with either demons or exorcism or some fanciful
"boogeyman" either. Still...
It
is inside
each and every one of
us, and it moves us all
What would you say if
I told you I used the "thing" mentioned above to get two
fully grown people (one male and one female) to agree to
work for others eight hours a day, five days a week...for no
pay?
We're talking adults
here.
Normal adults.
You'd say whatever I
used must be pretty powerful, right?
So ... what is this "thing" that
already lives inside of
everybody on the planet? What is this mysterious driving force
deep inside you
that has the power to move you?
It is your
Core Desire.
See, your Core Desire is
an extremely powerful motivator, pulling you here and
there day after day after day ... and most people don't even
know what it is.
In fact, this monumental
persuasive driving force is so little known, it may well be a
"secret" ... yes, even to you.
By now you may be
thinking, "Okay, so just what is our Core Desire?"
I know I would be, so
let's explore that a bit...
After years of studying
others, here is what I've discovered:
A woman will go on a
date to attain her Core Desire. She will marry for it. She will
have a child (or not have a child) because of it.
A man will choose a
specific career to have it.
A child will strive to
attain and maintain good grades to get it.
In fact, people the
world over will do and do do darn near anything
to fulfill their Core Desire.
A man will leave one woman and seek another for it.
People will denounce
their families for it. They will decry fame, fortune, even
their pride for it. They will fight for it, and they
will dress a certain way for it.
I have learned that a
person's haircut, the car they choose to drive, and even the
way they hold their hands during a conversation is decided
by their need for it.
Is it LOVE?
No.
Could I be wrong?
Yes...but I doubt it.
See, no one does things
for arbitrary reasons. People truly only have one single
motive in life, and that one motive is what drives
you to do the things you do ... everything you do.
And it's exactly the
same motive for everyone.
Core Desire is an
extremely powerful motivator.
- Want your kids to
do what they are told? Appeal to their core desire, and they
will!
- Want your spouse or
significant other to treat you almost like a God? Appeal to
their core desire, and they will!
- Want your
co-workers to be willing to bend over backwards to get
things done for you? Appeal to their core desire and they
will!
- Want more friends,
more influence, more power? Just put the core desire inside
every person you'll ever meet to work for you...appeal to
what they "really" want, and you'll get it!
Still skeptical?
I can understand that. I
would be, too, but I've known about The Core Desire for some
time now and had many, many chances to see it in action. But
look, here's an actual, “real life” example of how we are
motivated by our Core Desire.
Specifically, this is
the tale of how my own Core Desire teased, suggested, urged,
encouraged, and finally flat out bullied me into writing a book.
Everything you read
about in this introduction will be explained in The Core Desire,
in detail, but for now, just read through and see if you can
pinpoint each instance of Core Desire in action.
It all started
with “copywriting”…
Back in 2005, I hit a
point in my life where my then current career choice no longer
seemed to suit. I was in a limbo of sorts, discouraged because I
had failed to attain one of my major life goals (to earn a
million dollars before I was 35) and basically, I was unsure
where I was going to go from there.
I’m a writer (and avid
reader), so I kind of figured whatever I decided to do would
have something to do with writing, but I wasn’t sure what. If
you’ll remember, I stated above that one of my goals was to earn
a million bucks, so naturally I’d been scoping out different
ways to do that with writing, but only one thing I’d found so
far held appeal.
Have you ever seen one
of those “Get paid $50,000 dollars to write a simple letter!”
websites? I have, and like most intelligent people, I thought it
was pretty much hogwash…until I stumbled onto
TheGaryHalbertLetter.com, purportedly the most read marketing
newsletter on the Internet.
I forget exactly how I
found Sir Gary’s website, but I am ever so glad I did. Anyway,
back to the story…
It was there on
TheGaryHalbertLetter.com website that I finally saw the
light…that I finally understood the “secret” behind how someone
could earn $50,000 for a single, simple letter, and that it
could actually, really work.
I could see that there
were definitely some people “living the dream” already, doing
nothing more taxing than writing letters. Apparently, Gary
Halbert had been doing it since…well, for a long time. Today, I
could list many, many more names, but I won’t.
Here’s what happened...
I read Gary’s entire
site. Then I read it again. And again. I told myself if he could
do this letter-writing thing and live so well off the proceeds,
I could certainly do it. So I then set out to learn the fine art
of copywriting, and to learn it well.
Now, I don’t know about
you, but when I set out to learn something I just think it is
smart to take your lessons from the best of the best. You too?
Great! Well, once I was sure there really was a way to earn
$50,000 (or more) for writing a simple letter, once you knew the
tricks of the trade, I started searching all over the ‘Net,
devouring every piece of information I could find about it.
“It”, incidentally, is
“copywriting”, and I was determined to find the legends of
copywriting, the copywriting masters and heroes, to ferret out
their secrets, and make those secrets my own.
Making New Friends
We’ve probably all heard
the saying that “less is more”, and as luck would have it, only
two copywriting gurus managed to gain my near undivided
attention: Gary Halbert and John Carlton. I even bought John’s
“Kick Ass Secrets Of A Marketing Rebel” copywriting course, and
devoured every word in it the day it arrived.
Gary didn't have a
copywriting course at the time that I knew of, but Gary’s
website would look like a well-thumbed book by now, with pages
sticking out everywhere from the copious notes and ideas I’ve
written and had while reading his site.
Did you notice what
happened? Somehow during all this digging and learning, I had
begun to think of “John” and “Gary” (notice the first name
basis?) as my friends. It didn’t take long for a certain,
persistent thought to emerge into my conscious. A person can
email their friends, right? Right.
I slam together an email
for each of my newfound friends, John and Gary. I was just sure
they would read my emails, somehow sense my sincerity and
eagerness to learn, and wanna get to know me.
Wrong.
The thing is, master
copywriters don’t necessarily feel obliged to reply to rookie
upstarts.
Hmph.
Am I defeated? Never.
I just moved on to Round
Two.
All Round One managed to
do was make me decide then and there that I was definitely going
to get a reply from John and Gary. Somehow.
I emailed again. And
again. I have heard many times that persistence pays off
eventually, so…
You know, John Carlton
answered first. He did. But then, I had bought his Kick Ass
course, so he was just responding to a client, right? Right. The
fact that he did reply though, whatever the reason, was enough
to salve my ego, and put him up a few notches in my book.
John moved from being a
“way distant” distant friend to being a “not so distant” distant
friend with a simple click of his mouse on the “send” button of
his email client.
But Guru Gary, he still
hadn’t answered me.
Gary Halbert, the
self-proclaimed “Prince of Print” apparently refused to answer
my emails.
Hmph. On to Round Three…
For some reason (you’ll
find out the reason later), not being able to get a reply from
Mr. Halbert irritated me. His elusiveness just made me that much
more determined to reach him, to grab his attention and force
him to acknowledge me.
It was obviously an ego
thing…or was it a “Core Desire” thing?
A Growing
Obsession
Anyway, I was now
single-mindedly determined to be able to say I’d not only gotten
the attention of, but that I’d hooked “the best of the best”,
and by this point, I had decided I would do so with Mister
Master Copywriter Guru’s weapon of choice…words.
My determination reached
almost to the point of obsession. It had become absolutely
necessary to me to get a response from the one and only Sir Gary
of Halbert. He was really just a man, after all, and by heaven,
I was going to get his attention…somehow!
So I finally sat down
and gave the matter some serious, deliberate, concentrated
thought. After careful consideration, I decided, based on what
I’d read on his website, that the best lure I could use to snag
Gary’s attention was “women”.
Yes, women. You haven’t
read his website? Go over there and read it later (after you’re
done here…I want you to read this first!) and you’ll see right
off why I came to this conclusion.
I didn’t think he’d be
able to resist the lure of his being able to learn the answer to
the one question that has haunted every male the world over
since the dawn of time: “What do women really want?”
I concluded using that
question as bait would definitely be my secret key to unlocking
Mr. Halbert’s attention, and it would be his burning desire to
know the answer to that question (or to know if I really knew
the answer) that would finally get me noticed by the best of the
best…which was my intention all along.
Here’s what I did:
I pulled out John
Carlton’s Kick Ass course, and plugged through it relentlessly
(Yeah Gary, John collaborated, albeit unknowingly, in your
downfall! <wink>). Then I sat down and put together a
“copywriting sample” in an email that I sent off to several
copywriters…not just Gary.
Hooking The
Halbert
In that email, I let
each copywriter know right off the bat that the email was just
an “example” of my newly minted copywriting skills, and that I
was only interested in some feedback, since they were “mentors”
of a sort.
Then, I went on with my
email, my sample, telling how I possessed the answer to the
question that has haunted every male who ever lived since the
dawn of time, and that I could reveal that answer with just
seven tiny little words if they were willing to help me launch
my product.
Did I have a product?
No. All I had was this letter, describing the Ultimate product
for women that would have them buying it in droves because I
knew exactly what they wanted and planned to give it to them!
Well, guess what?
Gary replied.
Wanna know what he said?
He said, “Yours is a
very interesting letter, and I would love to know what the seven
words are.”
Those seven tiny
little words (the answer to the question “What do
women want”) were the words Gary wanted badly enough that he
finally…finally!…replied to my email. Whew.
I’d gotten the response
I craved, but I wasn’t ready to let go just yet. Why? Because my
letter worked so well, Gary didn’t even realize he’d overlooked
something vitally important.
I answered his email,
thanked him for his comment and the awesome compliment he’d
given me. See, he hadn’t realized it just yet, but he’d fallen
for my “bait” hook, line, and sinker, and he’d fallen hard.
How do I know? I know
because he didn’t realize he’d responded to my “real” intention,
but not to the request in the email.
So I sent him my reply
to his reply, and he responded yet again.
Sweet, Sweet
Victory!
He asked, “Well, what
are the seven words?”
Ha! It worked! I did it!
He responded not once, but twice! And both times, he’d responded
to the wrong thing!
Gary “the Copywriting
Legend” Halbert had responded based on nothing more than the
curiosity I had aroused in him, using nothing more potent than
words!
Tina “the Slick Chick”
Adams was now doing a mega-happy dance and high-fiving the
daughter, who’d been following along with this little personal
soap-opera I had instigated.
After a few swings of
glee, I sat down at my computer and replied back that I couldn’t
tell him the words…unless he wanted to help me, as per the
letter. My bait must have been darn perfect, cause this time, he
responded back thusly:
“Yeah, you got me
hooked. Tell me the seven words, and I’ll give you some valuable
feedback for your letter.”
Finally, he realizes
that his previous responses were incorrect, based on my original
request!
Although I’m riding high
on elation from having managed to do what I set out to do, by
this point, I’m feeling bad about keeping on pulling his chain,
so I let the Prince of Print off the hook as gently as I could.
Did I really know the
answer he wanted? Yes, I did. In fact, I gave Gary the seven
words, and he responded (again!) that I should write a book
about it.
And so I did.
The book, however, goes
far beyond the simple, seven word answer to what women want. It
not only reveals that secret (yes, in just seven words!), but it
also reveals what every man, woman, and child the world over
wants.
This desire has been the
same since Creation, and will be the same throughout eternity.
People may deny it all they wish, but the fact remains that it
is true. No one can make the truth be a lie, any more than they
could make a lie be the truth.
But the book doesn’t
stop with the revelation of what your Core Desire is. It goes on
to explain the nature of “Emotional balance”, how we tend to set
ourselves up for emotional insecurity, and why we do that.
This book explains how
our perceptions affect our emotional balance, and how, once we
realize that Core Desire and perception are the source of our
emotional balance, we can change our emotional balance to better
suit us.
The book also steps us
through our method of communication, and points out specific
truths about the power of words, and how they affect your
emotional balance.
In conclusion, this book
offers a method for discovering the key to the Core Desire of
the people around you, the folks you deal with on a day-to-day,
minute-by-minute basis, such as your spouse, your children, your
family, even bosses, co-workers, acquaintances, and strangers.
The method explained,
when utilized, can bring you great power, allow you a measure of
control never before dreamed of because of another “truth” about
catering to a person’s Core Desire that few people realize and
even less truly understand.
I’ve tried to write it
as simply as I can…I have a habit of using ridiculously
overblown words, but I’ll try not to here. What’s the use in
writing a book if half the people who read it can’t understand
it, right?
So, if you’ve ever
wondered about Mother Teresa, wondered what was buried so very
deep inside her that made her give so selflessly, to so many
people, right up until the day she died, you should keep
reading.
Or, if you could never
quite figure out your parents, who, happily married for forty
years, suddenly decide to go their separate ways. If you’re
wondering what was within each of them that caused them to make
such a drastic decision, the answer is within the pages of this
book.
If you’ve ever wondered
why you spend so much time with one person, one acquaintance,
yet you’ll use every excuse in the book to avoid another—even
though both are equally educated, financial equals, equals, for
the most part, in everything, the true reason is within your
reach.
If you wanna know:
- What women really,
truly want
- Why your sister
dyed her hair pink
- Why your aunt, at
35, decided to have a baby when her three previous children
were nearly grown
- Why your 65 year
old neighbor decided to buy himself a brand new flame red
2006 Mustang
- Or why your uncle,
who could have anything he wants, chooses to live like a
miser instead of the wealthy individual he is
- What moves every
man, woman, and child in the Universe and how you can use
that knowledge to change your life…
Click here to get your copy of The Secret Core Desire right now